Transform your DOOH campaigns into measurable growth

Measure actual campaign performance, uncover inefficiencies,
and optimize your OOH media budget with reality-based data.

Sample Report Contact

LEADING BRANDS AND AGENCIES TRUST BRIGHTSCOPE TECHNOLOGY

D-OOH Performance System

Measure real campaign performance · Optimize media plans · Verify every campaign –
for maximum transparency, proven optimization, and valid MMM.

MMM-INTEGRATION

Your reality-based measurement input for valid MMM.

MEASUREMENT

Understand the true performance
of your OOH campaigns.

VERIFICATION

Make sure you get
what you paid for.

OPTIMIZATION

Beat the average and get more
out of your budget.

More Information

Brightscope measures the actual performance of OOH campaigns, optimizes them using AI, and provides the foundation for valid MMM.

MMM-INTEGRATION

  • MMM API

    Direct integration of reality-based OOH data into existing MMM and BI systems.

  • MMM Template

    Standardized data structures for faster modeling and consistent OOH inputs.

  • MMM Creation

    Support in creating valid MMM datasets based on real campaign performance.

MEASUREMENT

  • Performance Metrics

    Gross and net reach, GRP, OTS, actual CPM, store visits, and recall.

  • Demographics

    Analysis by age, gender, purchasing power, education, and origin.

  • Competitive Analysis

    Comparison of reach, visibility, and share of voice within the competitive landscape.

VERIFICATION

  • Re-Measurement

    Verification of whether optimization measures actually improved campaign performance.

  • Proof of Play / Installation

    Photo documentation and independent verification of campaign delivery.

  • Verification Seal

    Transparent quality seal for independently measured and verified campaigns.

OPTIMIZATION

  • Campaign Performance Increase

    Average +18% higher campaign performance through data-driven optimization.

  • Smarter Site Selection

    Identification of high-performing locations based on real movement and visibility data.

  • Better Reach Distribution

    Optimized contact distribution for reduced overlap and more efficient reach.

Patented hybrid measurement system

Brightscope combines large-scale movement data with real-world sensor validation
to create reality-based OOH performance datasets.

HOW WE DELIVER RESULTS

Clear dashboards, easy-to-understand reports,
seamless API solutions, and auditable individual analyses.

Sample Report Contact

100% independent measurement and optimization for digital (DOOH) and traditional (OOH) outdoor advertising campaigns.

Inventory from leading outdoor advertising providers — measurable and plannable:
Germany: Ströer, WallDecaux, AWK Außenwerbung, Plakatunion, HYGH and many more.
Austria: Gewista, Progress Werbung, Ankünder, Epamedia, ÖBB Werbung, Infoscreen, Infinity Media, Post Werbefenster and many more.
Switzerland: APG|SGA, Goldbach Neo, Livesystems and many more.

Brightscope is not affiliated with any of the outdoor advertising companies listed above. Brightscope measures 100% independently.

PRODUCTS & PRICING

Small | Pilot Measurement

14-Day
Reality Check

Measurement
& Recommendation

  • One-time measurement to understand the actual performance of your campaigns.
  • Clear visibility into whether your D-OOH campaign is performing above or below planning expectations.
  • Optimization recommendations for future campaigns.
  • Additional negotiation leverage for end of year negotiations with media owners.

From

16.000

Euro one time

Our Guarantee Loslegen

Medium | License

Performance
Improvement System

Measurement, Opti-mization & MMM Layer

  • Continuous measurement to understand the actual performance of your campaigns.
  • Ongoing optimization for at least 15% better results with the same budget.
  • Reality-based data layer for your modern MMM.
  • Valid data foundation for end of year negotiations with media owners.

From

4.800

Euro per month

Our Guarantee Loslegen

Large | Inhouse

1-to-1
Concierge

Measurement, Opti-mization, MMM API & Negotiation Support

  • Development of an in-house performance infrastructure.
  • Personalized analysis, interpretation, and presentation of the actual performance of your campaigns.
  • Customized optimization for at least 25% better results with the same budget.
  • MMM API integration.
  • We personally support you during end of year negotiations with media owners.

Sold Out

Join Waitlist Sold Out
Sample Report Contact

LEADING BRANDS & AGENCIES
TRUST BRIGHTSCOPE

Knowledge-Hub Get free guides
and whitepapers. Careers at Brightscope Explore our current
open positions.